Uncertainty comes due to possible flower shortage before Valentine's Day

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As Valentine's Day approaches, many who experienced a flower shortage last year on Mother's Day may be wondering if similar disasters could affect this year's Valentine's Day flower supply. . or not.

In May, flower shops in cities like Los Angeles reported lower-than-normal inventories amid the pandemic as Mother's Day orders began to arrive.

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shortage before valentine's day

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Photo by: Ted S. Warren / AP

Waleed Alrawi cuts flowers, Tuesday, February 9, 2021, as he works at Pike Place Flowers at Pike Place Market in Seattle. Valentine's Day is Sunday, February 14, and Alrawi said store workers will be busy all week getting ready. (AP Photo / Ted S. Warren)

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By: Douglas Jones Posted at 12:35 pm, January 19, 2022 and last updated at 4:32 am, January 20, 2022

As Valentine's Day approaches, many who experienced a flower shortage last year on Mother's Day may be wondering if similar disasters could affect this year's Valentine's Day flower supply. . or not.

In May, flower shops in cities like Los Angeles reported lower-than-normal inventories amid the pandemic as Mother's Day orders began to arrive.

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Aaron McKinnon, a vendor at the Los Angeles Flower Market told L.A. Times, “In particular, commissions are scarce”. And so did his stockpile of tubers and anemones.

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Prices are also predicted to be high this year on Valentine's Day, as are prices of everything according to the Bureau of Labor Statistics' Consumer Price Index. So expect those boxes of chocolates to be more expensive.

Seth Goldman, CEO of flower delivery service Urban Stems spoke to CNN Business about his prediction of the shortage.

"I don't think it's going to be as harsh as Mother's Day," Goldman said.

While he also highlighted other supply chain issues this year that could get in the way, such as airline pilots quitting due to COVID-19 infections, this will affect florists' expectations. Flower orders must arrive by plane.

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Goldman says that while product and delivery prices are rising, his company Urban Stems is trying to offer higher-value products to make those price hikes worth it.

“Customers are pretty savvy, they understand whether prices are going to go up or not,” Goldman said.

While Goldman says prices are rising, companies like Urban Stems say they are focusing on fast delivery and higher quality products this year, hoping the potential flower shortage won't go away. . as bad as last year.

A florist in the Boston area is sure to be short of flowers this Valentine's Day, and the shop owner also decided to close the shop before the holiday. According to Cambridge Day, The Brattle Square Florist, which has been in business for over 100 years with multiple owners, has decided that the current ownership will close the store on January 31.

Randy Ricker, the shop owner who bought it more than nine years ago, said: “I don't believe we can keep up with demand for Valentine's Day in February, traditionally the busiest time of the year. our day. ".

Local business owners like Ricker say dealing with the challenges of running a local business in an age of online orders and big retailers isn't easy.

“Product availability has never been more challenging. We were unable to attract and retain employees,” Ricker told Cambridge Day.

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